by Francis Rozange | Jun 9, 2025 | Motorcycle Market research
The Perception Paradox in European Motorcycle Markets German consumers’ perceptions of Chinese products remain stubbornly anchored in outdated stereotypes, with 51% expressing no intention to purchase Chinese vehicles in the future. Yet beneath this resistance...
by Francis Rozange | Jun 9, 2025 | Motorcycle Market research
Europe’s Economic Engine Becomes a Strategic Battleground The German motorcycle market presents both immense opportunity and formidable challenges for international brands seeking European expansion. Despite experiencing a dramatic 31.8% decline in Q1 2025...
by Francis Rozange | May 7, 2025 | Motorcycle Market research
The silhouette of a motorcyclist against a sunset backdrop no longer symbolizes merely the pursuit of speed and adrenaline. Today’s rider is increasingly focused on broader horizons—community connections, environmental responsibility, technological integration,...
by Francis Rozange | Apr 1, 2025 | Motorcycle Market research
When riders speak of their motorcycles, they rarely discuss mere transportation. Instead, conversations revolve around freedom, identity, and belonging—powerful psychological forces that manufacturers have learned to harness through decades of careful brand...
by Francis Rozange | Apr 1, 2025 | Motorcycle Market research
The rapid economic development across Southeast Asia has transformed the two-wheeler industry into a dynamic battlefield where established manufacturers and emerging brands vie for market dominance. With urbanization accelerating and disposable incomes rising, the...
by Francis Rozange | Apr 1, 2025 | Motorcycle Market research
The Evolution of Motorcycle Testing Methodologies The landscape of product research within the motorcycle industry has undergone a profound transformation over the past decade, driven by technological advancements that have revolutionized how manufacturers evaluate,...
