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Over 30 years of Research & Insights for our clients satisfaction

Our Mission

In today’s competitive business environment, it is essential to understand the needs and preferences of your target audience. A well-rounded research methodology plays a crucial role in uncovering valuable market insights that drive success. Our comprehensive approach combines various qualitative and quantitative techniques, offering a unique blend of data-driven insights and human perspectives.

About us

Originated in the year 1991 in Milan, Italy. In the early 1990s, the company with its founders Daniel Simon and Maria Fassi had been pioneer of global motorcycle marketing research. The following year, Alberto Cinicola joined C.S.M. and became partner a few years later.

In the 2000 years, C.S.M. headquater moved from Milan to Düsseldorf/Germany under the direction of Daniel Simon, co-founder and now Managing Director of C.S.M. Germany GmbH.

With over 30 years of experience in worldwide research we have an excellent network of local partners. Our geographic expertise are Europe, USA, South America and South East Asia where Alberto is based in Thailand to follow projects personally.

Even with the company’s expansion into research areas such as electrical vehicles, marine, bicycle, and FMCG, C.S.M.’s core focus remains centered around motorcycle marketing research.                                   

The firm has collaborated with all major motorcycle and scooter manufacturers, as well as a wide range of motorcycle accessory companies.

For over two decades, C.S.M. has also been involved in motorsports, providing surveys to the organizer and rights holder of the official Motorcycle World Championships. Given this global expertise, C.S.M. remains Europe’s Number 1 agency for International motorcycle market research surveys.                                                         As a member of ESOMAR (European Market Research Society),     we adhere to the standards established in the ICC/ESOMAR International Code.


About us

Established in 1991 in Milan, Italy, C.S.M. International s.r.l. is the brainchild of two market researchers and motorcycle aficionados, Daniel Simon and Maria Fassi. The subsequent year, Alberto Cinicola joined the ranks of C.S.M., and in time, ascended to partnership.

From the early 1990s, C.S.M. International has been recognized as a frontrunner in motorcycle marketing research.

In the early 2000s, under the leadership of co-founder Daniel Simon, who now serves as the Managing Director of C.S.M. Germany GmbH, the company relocated its headquarters from Milan to Düsseldorf, Germany.

With over three decades of experience in conducting research on a global scale, we have cultivated a robust network of local partners. Our geographic expertise spans Europe, the USA, South America, and Southeast Asia, with Alberto stationed in Thailand to personally oversee projects.

Although we have broadened our scope over the years to include sectors like FMCG and electronic goods, our primary focus remains on automotive market research. Having conducted about 700 market surveys globally on behalf of all leading motorcycle and scooter manufacturers, C.S.M. stands as Europe’s top agency for international Motorcycle Market Research Surveys.

Every consultant at C.S.M. brings several years of experience in worldwide international projects and can fluently communicate in three or more languages. This linguistic versatility ensures an in-depth understanding of the markets under investigation.

As a member of ESOMAR (European Market Research Society), we adhere to the standards established in the ICC/ESOMAR International Code.

“Expert in Recruiting almost anyone anywhere. We provide in-person and online recruitment of the highest level from almost any countries of the world”

International market research services

Helping our clients with

Motorcycle/Automotive Research Leader Worldwide

Logistic analysis

Convention/ trade shows

Our Process

In-depth interviews

One of the most effective ways to gather rich and detailed information is through face-to-face or online in-depth interviews. This approach allows us to engage with participants on a personal level, encouraging them to open up and share their honest thoughts and opinions. By carefully listening and asking probing questions, we can uncover valuable insights that may not have emerged through other research methods.

Focus groups

Focus groups provide a unique opportunity to gather diverse perspectives on a specific topic or product. By bringing together a carefully selected group of individuals, face-to-face or online, we facilitate an open and collaborative discussion that encourages participants to share their views and experiences. This method helps us to identify common themes and trends, as well as uncovering potential areas for improvement or innovation.

Home visits

To truly understand your customers’ needs and preferences, it’s important to observe them in their natural environment. Home visits allow us to gain a firsthand look at how people interact with products and services in their daily lives. This immersive approach provides valuable context and a deeper understanding of the factors that influence consumer behavior.

Product testing

Product testing is a critical component of our research methodology, as it allows us to gather feedback on the performance and usability of a product or service. By observing how customers use and react to a product, we can identify potential issues and opportunities for improvement. This hands-on approach ensures that the final product meets the needs and expectations of your target audience.

Creative brainstorming

Innovation is at the heart of business success, and creative brainstorming plays a crucial role in generating new ideas and solutions. By bringing together diverse perspectives and encouraging open discussion, we can tap into the collective knowledge and expertise of our team. This process helps us to identify unique and innovative strategies that set your business apart from the competition.

Online surveys

Online surveys are a powerful tool for gathering quantitative data from a large number of respondents. This method allows us to quickly and efficiently collect information on a wide range of topics, including customer preferences, satisfaction levels, and demographic information. By analyzing this data, we can identify trends and patterns that inform strategic decision-making.

Online Research

The internet is a treasure trove of information, and we leverage this vast resource to supplement our research findings. Through careful internet research, we can gather additional data and insights on industry trends, competitor strategies, and customer behaviors. This helps us to build a comprehensive and well-rounded understanding of your market. For its worldwide surveys, C.S.M. carries out online-surveys using high quality in-house panels for focused target groups as well as external global market research panels.

Field Research Methodology

According to the requests of the clients, C.S.M. uses a wide range of survey methodologies: F2F interviews during trade shows, at motorcycle hangouts, at dealer shops, at racing events etc – single in-depth interviews in conference rooms or similar, on the phone or online – offline focus groups in conference rooms – online focus groups and much more.

“Our clients come back to us not only for quality, reliability, and cost-efficiency, but also for the personal attention that we offer and for the on-time delivery of the results”

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