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Kawasaki’s Historic Triumph: Lessons from Overtaking Honda in the US Market

Kawasaki’s Historic Triumph: Lessons from Overtaking Honda in the US Market

by Francis Rozange | Oct 5, 2025 | Motorcycle Market research

The first half of 2025 will be remembered as a watershed moment in American motorcycle history. For the first time in decades, a new manufacturer has seized the crown in the United States market. Kawasaki, the storied Japanese performance brand known for its...
Beyond Range Anxiety: The Hidden Barriers to Electric Motorcycle Adoption in 2025

Beyond Range Anxiety: The Hidden Barriers to Electric Motorcycle Adoption in 2025

by Francis Rozange | Oct 5, 2025 | Motorcycle Market research

The electric motorcycle revolution has been promised for over a decade, yet despite impressive technological advances and growing environmental consciousness, adoption rates remain stubbornly low in most markets. While industry analysts and manufacturers often point...
Adventure Motorcycles: The Only Segment Still Growing in a Declining Market

Adventure Motorcycles: The Only Segment Still Growing in a Declining Market

by Francis Rozange | Oct 5, 2025 | Motorcycle Market research

The motorcycle industry finds itself in a peculiar position during 2025. While traditional segments crumble under economic pressure and shifting consumer preferences, one category continues its relentless ascent. Adventure motorcycles, those tall, versatile machines...
The Scooter Renaissance: Why Urban Mobility Is Driving the Fastest Growth in Two-Wheelers

The Scooter Renaissance: Why Urban Mobility Is Driving the Fastest Growth in Two-Wheelers

by Francis Rozange | Oct 5, 2025 | Motorcycle Market research

The streets of Bangkok, Mumbai, and Jakarta tell a story that automotive research teams worldwide are meticulously documenting. Between the honking cars and gridlocked intersections, a quiet revolution is unfolding on two wheels. Electric scooters weave through...
The Electric Motorcycle Paradox: Why Consumer Interest Is Declining Despite Market Growth

The Electric Motorcycle Paradox: Why Consumer Interest Is Declining Despite Market Growth

by Francis Rozange | Oct 5, 2025 | Motorcycle Market research

The global electric motorcycle market presents a peculiar contradiction that challenges conventional wisdom about the clean transportation revolution. While industry analysts project robust market expansion with compound annual growth rates exceeding twelve percent...
Hybrid Motorcycles: The “Best of Both Worlds” Solution Consumers Actually Want

Hybrid Motorcycles: The “Best of Both Worlds” Solution Consumers Actually Want

by Francis Rozange | Oct 5, 2025 | Motorcycle Market research

The motorcycle industry stands at a technological crossroads remarkably similar to the one currently reshaping the automotive sector. While pure electric motorcycles have captured headlines with promises of instant torque and zero emissions, a parallel revolution is...
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