by Francis Rozange | Feb 27, 2025 | Automotive Market Research
The gleaming showroom floor, once the crown jewel of automotive retail, no longer serves as the primary battleground where purchase decisions are made. Today’s automotive consumers arrive at dealerships armed with research, comparisons, and often a purchase...
by Francis Rozange | Sep 11, 2024 | Automotive Market Research
Shifting Gears: How Millennials are Reshaping Automotive Design The automotive industry is undergoing a profound transformation, driven by the changing preferences and values of the Millennial generation. Born between 1981 and 1996, Millennials have come of age in a...
