automotive marketing | C.S.M. International

Repositioning Automotive Dealerships for the Digital Consumer Journey

by Francis Rozange | Feb 27, 2025 | Automotive Market Research

The gleaming showroom floor, once the crown jewel of automotive retail, no longer serves as the primary battleground where purchase decisions are made. Today’s automotive consumers arrive at dealerships armed with research, comparisons, and often a purchase...

Repositioning Automotive Dealerships for the Digital Consumer Journey

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