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The Resurgence of Heritage Brands in the Premium Motorcycle Segment

The Resurgence of Heritage Brands in the Premium Motorcycle Segment

by Francis Rozange | Feb 27, 2025 | Motorcycle Market research

The Power of Legacy in Modern Markets The premium motorcycle industry has witnessed a remarkable transformation over the past decade, with heritage brands experiencing an unprecedented revival. What was once considered a niche market driven by enthusiasts has evolved...
Decoding Generational Shifts in Vehicle Ownership: From Possession to Experience

Decoding Generational Shifts in Vehicle Ownership: From Possession to Experience

by Francis Rozange | Feb 27, 2025 | Automotive Market Research

The gleaming showroom, the new car smell, the pride of ownership—traditional markers of automotive acquisition that have defined consumer behavior for decades are undergoing a profound transformation. Across global markets, younger generations are reconceptualizing...

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