customer insights | C.S.M. International

Bridging Qualitative and Quantitative Research Methods in Automotive Consumer Studies

by Francis Rozange | Apr 1, 2025 | Automotive Market Research

The evolution of consumer behavior in the automotive sector has necessitated increasingly sophisticated research methodologies. The interplay between qualitative and quantitative approaches has emerged as particularly significant as manufacturers and marketers seek to...

Bridging Qualitative and Quantitative Research Methods in Automotive Consumer Studies

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