by Francis Rozange | Feb 27, 2025 | Automotive Market Research
The gleaming showroom floor, once the crown jewel of automotive retail, no longer serves as the primary battleground where purchase decisions are made. Today’s automotive consumers arrive at dealerships armed with research, comparisons, and often a purchase...
by Francis Rozange | Feb 27, 2025 | Automotive Market Research
The gleaming showroom, the new car smell, the pride of ownership—traditional markers of automotive acquisition that have defined consumer behavior for decades are undergoing a profound transformation. Across global markets, younger generations are reconceptualizing...
