by Francis Rozange | Feb 10, 2026 | Automotive Market Research
The human nose contains approximately four hundred olfactory receptors capable of discriminating between trillions of distinct molecular combinations, a sensory capability that evolution preserved despite the apparent dominance of vision in human navigation and...
by Francis Rozange | Feb 10, 2026 | Automotive Market Research
The transaction of vehicle purchase has traditionally marked the culmination of the manufacturer-consumer relationship, a terminal exchange after which the product passed into the autonomous custody of the owner, its subsequent maintenance and modification occurring...
by Francis Rozange | Feb 10, 2026 | Automotive Market Research
The automotive industry confronts a profound cultural contradiction as it attempts to reconcile the symbolic association between personal mobility and material novelty with the ecological imperative of resource circularity. For generations, the new car smell, the...
by Francis Rozange | Feb 10, 2026 | Market Research
The subjective experience of thermal comfort within the vehicle cabin operates upon physiological principles that resist the simplistic logic of temperature dials and fan speeds, engaging complex interactions between skin receptors, metabolic heat production, and...
by Francis Rozange | Feb 10, 2026 | Automotive Market Research
The automotive industry has historically operated upon implicit assumptions regarding the physical capabilities of its customer base, designing vehicles for operators possessing full manual dexterity, unobstructed vision, standard stature, and the cognitive processing...
