The Sentiment Gap: Americans Say They Are Worried. They Are Still Buying Motorcycles.

by Francis Rozange | Sep 28, 2026 | Market Research, Motorcycle Market research

By the measure that economists, bankers and cable-news anchors have watched for three generations, the American consumer is in a sour mood. The University of Michigan’s index of consumer sentiment fell to 51.7 in August 2026, a drop of 6.3 percent from July and...

What Drivers and Riders Actually Want, and How to Find Out

by Francis Rozange | Jun 23, 2026 | Market Research

Ask a driver why they bought their tyres and they will tell you it was the price. Ask a rider why they chose their helmet and they will say it was the safety. Both answers are true, and both are misleading, because the reasons people give for their choices are rarely...

The Factory in the Forest: How the Manaus Industrial Pole Became the Workshop That Builds Almost Every Motorcycle Sold in Brazil

by Francis Rozange | Jun 17, 2026 | Market Research, Motorcycle Market research

A Shift Change in the Middle of the Amazon The road that leads from central Manaus to the eastern district of the city, where the principal motorcycle assembly facilities are concentrated, fills with traffic at five in the morning, six in the afternoon and again at...

The Country Where Cars Refuse to Die: How Venezuela’s Frozen Fleet and Subsidized Fuel Built a Singular Automotive Economy

by Francis Rozange | Jun 15, 2026 | Market Research, Automotive Market Research

A Parking Lot in Caracas That Tells the Story The municipal parking lot adjacent to the central market in Caracas is dominated by vehicles that would not appear in any other major Latin American city. Sedans and coupes from the 1990s and early 2000s, with body panels...

The Platforms That Choose the Cars: How Ride Hailing in Latin America Is Quietly Picking Winners Among Models and Brands

by Francis Rozange | Jun 13, 2026 | Market Research, Automotive Market Research

A Sunday Evening at the Airport in Mexico City The arrivals terminal at Benito Juárez International Airport in Mexico City on any Sunday evening has a curbside choreography that has become familiar across every major Latin American city. Travelers emerge with their...

The Sky Lines of the Andes: How Aerial Cable Cars Became Mass Transit and What That Means for Car Ownership

by Francis Rozange | Jun 11, 2026 | Market Research, Automotive Market Research

A Cabin Above the Rooftops in La Paz The cable car cabin that lifts off from the lower station at El Alto, in the high plateau above La Paz, takes between two and three minutes to descend the seven hundred meters of vertical drop that separates the upper city from the...