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Adventure Motorcycles: The Only Segment Still Growing in a Declining Market

Adventure Motorcycles: The Only Segment Still Growing in a Declining Market

by Francis Rozange | Oct 5, 2025 | Motorcycle Market research

The motorcycle industry finds itself in a peculiar position during 2025. While traditional segments crumble under economic pressure and shifting consumer preferences, one category continues its relentless ascent. Adventure motorcycles, those tall, versatile machines...
The Scooter Renaissance: Why Urban Mobility Is Driving the Fastest Growth in Two-Wheelers

The Scooter Renaissance: Why Urban Mobility Is Driving the Fastest Growth in Two-Wheelers

by Francis Rozange | Oct 5, 2025 | Motorcycle Market research

The streets of Bangkok, Mumbai, and Jakarta tell a story that automotive research teams worldwide are meticulously documenting. Between the honking cars and gridlocked intersections, a quiet revolution is unfolding on two wheels. Electric scooters weave through...
The Electric Motorcycle Paradox: Why Consumer Interest Is Declining Despite Market Growth

The Electric Motorcycle Paradox: Why Consumer Interest Is Declining Despite Market Growth

by Francis Rozange | Oct 5, 2025 | Motorcycle Market research

The global electric motorcycle market presents a peculiar contradiction that challenges conventional wisdom about the clean transportation revolution. While industry analysts project robust market expansion with compound annual growth rates exceeding twelve percent...
Hybrid Motorcycles: The “Best of Both Worlds” Solution Consumers Actually Want

Hybrid Motorcycles: The “Best of Both Worlds” Solution Consumers Actually Want

by Francis Rozange | Oct 5, 2025 | Motorcycle Market research

The motorcycle industry stands at a technological crossroads remarkably similar to the one currently reshaping the automotive sector. While pure electric motorcycles have captured headlines with promises of instant torque and zero emissions, a parallel revolution is...
The Aging Rider Crisis: How Demographic Shifts Are Reshaping Motorcycle Market Strategies

The Aging Rider Crisis: How Demographic Shifts Are Reshaping Motorcycle Market Strategies

by Francis Rozange | Oct 5, 2025 | Motorcycle Market research

The motorcycle industry faces an unprecedented demographic transformation that threatens its fundamental business model. Across mature markets in North America, Europe, and Japan, the median age of motorcycle owners has climbed relentlessly upward over the past three...
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