by Francis Rozange | Oct 5, 2025 | Market Research
The automotive sector faces a transformation unlike any in its century-long history. Electric vehicles, autonomous driving systems, and software-defined vehicles demand unprecedented speed in product development cycles. Traditional market research, with its...
by Francis Rozange | Sep 3, 2025 | Market Research
The automotive industry operates across borders in ways that few other sectors match, creating vehicles that must appeal to consumers whose cultural values, economic conditions, and transportation needs vary dramatically from continent to continent. Understanding...
by Francis Rozange | Sep 2, 2025 | Uncategorized
The automotive industry stands at an unprecedented crossroads, where traditional development cycles spanning years must compress into months without sacrificing quality or safety. As electric vehicles reshape market dynamics and autonomous technologies redefine...
by Francis Rozange | Aug 31, 2025 | Automotive Market Research
The automotive industry stands at an unprecedented crossroads where traditional purchasing paradigms collide with digital transformation. Today’s car buyers no longer follow linear paths from awareness to purchase. Instead, they navigate complex,...
by Francis Rozange | Aug 30, 2025 | Automotive Market Research
The automotive industry stands at a pivotal moment where traditional competitive analysis frameworks are proving inadequate for the velocity of modern market dynamics. Electric vehicle adoption, autonomous driving technologies, and shifting consumer preferences toward...
