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The Secondhand Market Paradox: How Japanese Resale Value Strength Cannibalizes New Bike Sales

The Secondhand Market Paradox: How Japanese Resale Value Strength Cannibalizes New Bike Sales

by Francis Rozange | Feb 9, 2026 | Motorcycle Market research

The American motorcycle market faces an unprecedented crisis in 2025, with new bike sales plummeting by more than nine percent during the first half of the year. Industry veterans point to familiar culprits: rising interest rates, stubborn inflation, deteriorating...
Professional Fleet Opportunities: Japanese Reliability Meets Europe’s Last-Mile Delivery Explosion

Professional Fleet Opportunities: Japanese Reliability Meets Europe’s Last-Mile Delivery Explosion

by Francis Rozange | Feb 8, 2026 | Motorcycle Market research

The numbers tell a story that should terrify Japanese motorcycle manufacturers. Europe’s last-mile delivery market reached thirty-eight billion dollars in 2024 and will more than double to eighty-five billion by 2033, expanding at over nine percent annually. The...
Regulatory Compliance Costs: Why Euro 6+ and Cybersecurity Mandates Favor Japanese Scale Over European Specialists

Regulatory Compliance Costs: Why Euro 6+ and Cybersecurity Mandates Favor Japanese Scale Over European Specialists

by Francis Rozange | Feb 8, 2026 | Market Research

European regulatory initiatives designed to protect the environment, enhance vehicle safety, and safeguard consumer privacy threaten to achieve outcomes directly opposite their stated intentions. Emissions standards, cybersecurity mandates, and connected vehicle...
The aging rider crisis: how changing demographics are putting Japanese manufacturers’ European customer base at risk

The aging rider crisis: how changing demographics are putting Japanese manufacturers’ European customer base at risk

by Francis Rozange | Feb 8, 2026 | Motorcycle Market research

The motorcycle industry confronts a demographic time bomb that threatens to detonate regardless of market share battles, pricing strategies, or technological innovations. Across Europe’s mature markets, the median age of motorcycle owners has climbed...
From Reigning Supreme to Holding the Line: The 50-Year Journey of Japanese Motorcycle Market Share in Europe

From Reigning Supreme to Holding the Line: The 50-Year Journey of Japanese Motorcycle Market Share in Europe

by Francis Rozange | Feb 8, 2026 | Motorcycle Market research

The arc of an industry’s fortune rarely follows a straight line, but few trajectories illustrate this truth more dramatically than the story of manufacturers from one nation who conquered a continent’s motorcycle market in less than two decades, only to...
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