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The Mexican Motorcycle Market: Urban Congestion, Economic Informality, and the Two-Wheeler as Survival Tool
By CSM International | csm-research.com Beyond Transportation In the summer of 2024, Mexico sold more motorcycles in a single year than almost any country on earth. Total registrations exceeded 1.9 million units, a 10.3 percent increase over 2023, making Mexico the...
Brazil’s Used Car Market: What 40 Million Transactions Reveal About Consumer Aspirations
The Market That Tells the Real Story Brazil's automotive market narrative, as told through official statistics, is one of impressive recovery. New vehicle sales grew 13.9 percent in 2024, the fourth consecutive year of expansion, as the country's economy expanded by...
Colombia’s First-Car Buyers: How Expanding Credit Access Is Creating a New Consumer Class
A Market Reborn In October 2025, vehicle sales in Colombia grew nearly 40 percent compared to the same month the previous year. By that point, total 2025 sales had already surpassed the entire 2024 result of 201,219 units by October alone, with the full year closing...
Buying a Car in Argentina When the Currency Never Stops Falling
By CSM International | csm-research.com A Transaction Unlike Any Other In most countries, buying a car is a financial transaction. In Argentina, it is an act of economic survival, a form of portfolio management, and in certain circumstances, a hedge against the...
Consumer Segmentation 2.0: How Brazil’s Informal Economy Rewrites the Rules of Automotive Targeting
When automakers map their strategies for Brazil's automotive market, they overwhelmingly reach for the same conceptual toolkit: income deciles, household purchasing power, socioeconomic classes labeled A through E. This framework, developed in mid-twentieth-century...
Mexico’s Automotive Crossroads: Nearshoring, Nationalism, and the New Consumer
The Factory Floor at the Center of the World There is no country on earth more consequentially positioned in the automotive industry right now than Mexico. Not because it builds the most cars - it does not. Not because its domestic consumers are the most sophisticated...
Four Markets, One Region, No Single Strategy: Why Latin America Demands Country-Level Automotive Intelligence
In the high-stakes boardrooms of global automotive conglomerates, there remains a persistent, expensive fallacy: the categorization of Latin America as a single, cohesive theater of operations. This tendency to aggregate disparate nations into a convenient "LATAM"...
The Olfactory Dimension: Scent Architecture and the Psychology of Cabin Atmosphere
The human nose contains approximately four hundred olfactory receptors capable of discriminating between trillions of distinct molecular combinations, a sensory capability that evolution preserved despite the apparent dominance of vision in human navigation and...
The Aftermarket and Ecosystem Economics: Lifecycle Extension and the Transformation of Post-Sale Value Creation
The transaction of vehicle purchase has traditionally marked the culmination of the manufacturer-consumer relationship, a terminal exchange after which the product passed into the autonomous custody of the owner, its subsequent maintenance and modification occurring...
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