by Francis Rozange | Sep 28, 2026 | Motorcycle Market research
At seven o’clock on a Friday evening, the barriers go up around the lake at the heart of Hanoi. Civil guards take their posts at the checkpoints of a zone bounded by a dozen streets of the Old Quarter, and for the next five hours no motorcycle, scooter or car...
by Francis Rozange | Sep 28, 2026 | Electric Bicycles, Motorcycle Market research
On May 28, two men died on the Queensboro Bridge, the steel span that carries traffic, cyclists and pedestrians between Queens and Manhattan. One was riding a bicycle. The other was riding a high-speed electric scooter that, in the words of the sponsor’s memo...
by Francis Rozange | Sep 28, 2026 | Market Research, Motorcycle Market research
By the measure that economists, bankers and cable-news anchors have watched for three generations, the American consumer is in a sour mood. The University of Michigan’s index of consumer sentiment fell to 51.7 in August 2026, a drop of 6.3 percent from July and...
by Francis Rozange | Sep 28, 2026 | Motorcycle Market research
On July 24, the association that represents Europe’s motorcycle manufacturers published a number that seemed to settle an argument. In the first six months of 2026, new motorcycle registrations in France, Germany, Italy, Spain and the United Kingdom, five...
by Francis Rozange | Jun 23, 2026 | Motorcycle Market research
A motorcycle helmet is the only consumer product most people buy with the explicit understanding that it might one day be the difference between their living and dying. That single fact sets it apart from almost everything else in a rider’s life, and it explains...
by Francis Rozange | Jun 23, 2026 | Motorcycle Market research
Ask a rider what kind of motorcycle they own and you learn very little. Ask what tyres they fit and you learn almost everything — how they ride, where they ride, what they fear and what they chase. The motorcycle tyre has quietly become the truest expression of a...
