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The American Motorcycle Market Decline: What the 9.2% Drop Reveals About Consumer Sentiment

The American Motorcycle Market Decline: What the 9.2% Drop Reveals About Consumer Sentiment

by Francis Rozange | Oct 5, 2025 | Motorcycle Market research

The American motorcycle market has entered a period of significant turbulence, recording a stark 9.2 percent decline in sales through the first half of 2025 compared to the same period the previous year. With approximately 271,205 new motorcycles sold between January...
Tariffs and Trade Wars: The Hidden Cost of Motorcycle Ownership in 2025

Tariffs and Trade Wars: The Hidden Cost of Motorcycle Ownership in 2025

by Francis Rozange | Oct 5, 2025 | Motorcycle Market research

The showroom floor tells a story that industry analysts have been tracking with increasing alarm throughout 2025. Where gleaming rows of imported motorcycles once stood, gaps now appear with troubling frequency. Price tags that once promised accessibility to...
The Affordability Crisis: Why Entry-Level Motorcycles Are Thriving While Premium Brands Collapse

The Affordability Crisis: Why Entry-Level Motorcycles Are Thriving While Premium Brands Collapse

by Francis Rozange | Oct 5, 2025 | Motorcycle Market research

The chrome gleams under fluorescent lights, but the showroom floor stays eerily quiet. Across the United States, motorcycle dealerships that once hummed with the roar of powerful engines and the chatter of eager buyers now face an uncomfortable silence. Row after row...
The Chinese Motorcycle Invasion: From Joke to Serious Competitor in Global Markets

The Chinese Motorcycle Invasion: From Joke to Serious Competitor in Global Markets

by Francis Rozange | Oct 5, 2025 | Motorcycle Market research

The transformation sweeping through the global motorcycle industry represents nothing less than a fundamental restructuring of power dynamics that have remained largely unchanged for half a century. What began two decades ago as a trickle of inexpensive, often...
Kawasaki’s Historic Triumph: Lessons from Overtaking Honda in the US Market

Kawasaki’s Historic Triumph: Lessons from Overtaking Honda in the US Market

by Francis Rozange | Oct 5, 2025 | Motorcycle Market research

The first half of 2025 will be remembered as a watershed moment in American motorcycle history. For the first time in decades, a new manufacturer has seized the crown in the United States market. Kawasaki, the storied Japanese performance brand known for its...
Beyond Range Anxiety: The Hidden Barriers to Electric Motorcycle Adoption in 2025

Beyond Range Anxiety: The Hidden Barriers to Electric Motorcycle Adoption in 2025

by Francis Rozange | Oct 5, 2025 | Motorcycle Market research

The electric motorcycle revolution has been promised for over a decade, yet despite impressive technological advances and growing environmental consciousness, adoption rates remain stubbornly low in most markets. While industry analysts and manufacturers often point...
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Recent Posts

  • The ROI Imperative: Why Market Researchers Must Prove Their Value in 2025
  • Synthetic Data in Automotive Research: Revolution or Risk?
  • The American Motorcycle Market Decline: What the 9.2% Drop Reveals About Consumer Sentiment
  • Tariffs and Trade Wars: The Hidden Cost of Motorcycle Ownership in 2025
  • The Affordability Crisis: Why Entry-Level Motorcycles Are Thriving While Premium Brands Collapse

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