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Beyond Performance: The New Parameters of Luxury in Automotive Design

Beyond Performance: The New Parameters of Luxury in Automotive Design

by Francis Rozange | Feb 27, 2025 | Automotive Market Research

The concept of luxury in the automotive world has undergone a profound metamorphosis in recent years. Where once the definition was singularly focused on mechanical prowess, superior craftsmanship, and exclusivity through pricing, today’s luxury vehicle market...
The Influence of Millennials on Automotive Design Trends

The Influence of Millennials on Automotive Design Trends

by Francis Rozange | Sep 11, 2024 | Automotive Market Research

Shifting Gears: How Millennials are Reshaping Automotive Design The automotive industry is undergoing a profound transformation, driven by the changing preferences and values of the Millennial generation. Born between 1981 and 1996, Millennials have come of age in a...

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