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The Impact of Electrification on Traditional Motorcycle Markets: Research Insights

The Impact of Electrification on Traditional Motorcycle Markets: Research Insights

by Francis Rozange | Apr 1, 2025 | Motorcycle Market research

  The motorcycle industry stands at a crossroads as electrification transforms the automotive landscape worldwide. For decades, the distinctive rumble of internal combustion engines has defined motorcycle culture, creating communities of enthusiasts who value not...
The Science of Motorcycle Sound: Engineering Experiences in an Electric Age

The Science of Motorcycle Sound: Engineering Experiences in an Electric Age

by Francis Rozange | Feb 27, 2025 | Motorcycle Market research

The Symphony of the Machine The distinctive rumble of a motorcycle engine has long been more than mere mechanical noise—it is the heartbeat of riding culture, a signature that defines brands and creates visceral connections between rider and machine. As the automotive...
Satisfaction differences between new and experienced riders

Satisfaction differences between new and experienced riders

by Francis Rozange | Aug 21, 2024 | Motorcycle Market research

The Journey from Novice to Expert The world of motorcycling is a diverse landscape, populated by riders at various stages of their two-wheeled journey. From the wide-eyed enthusiasm of new riders to the seasoned wisdom of veteran motorcyclists, the spectrum of...

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