by Francis Rozange | Sep 11, 2024 | Motorcycle Market research
The Evolution of Motorcycle Safety: Balancing Performance and Protection In the world of high-performance motorcycles, the pursuit of speed and agility has long been at odds with the imperative of rider safety. However, recent years have witnessed a paradigm shift in...
by Francis Rozange | Sep 11, 2024 | Automotive Market Research
Shifting Gears: How Millennials are Reshaping Automotive Design The automotive industry is undergoing a profound transformation, driven by the changing preferences and values of the Millennial generation. Born between 1981 and 1996, Millennials have come of age in a...
by Francis Rozange | Aug 6, 2024 | Motorcycle Market research
Brand loyalty is a cornerstone of success in the fiercely competitive motorcycle industry. For enthusiasts, the choice of a motorcycle brand often transcends mere product preference, evolving into a deeply personal connection that reflects their identity, values, and...
