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The Affordability Crisis: Why Entry-Level Motorcycles Are Thriving While Premium Brands Collapse

The Affordability Crisis: Why Entry-Level Motorcycles Are Thriving While Premium Brands Collapse

by Francis Rozange | Oct 5, 2025 | Motorcycle Market research

The chrome gleams under fluorescent lights, but the showroom floor stays eerily quiet. Across the United States, motorcycle dealerships that once hummed with the roar of powerful engines and the chatter of eager buyers now face an uncomfortable silence. Row after row...
The Chinese Motorcycle Invasion: From Joke to Serious Competitor in Global Markets

The Chinese Motorcycle Invasion: From Joke to Serious Competitor in Global Markets

by Francis Rozange | Oct 5, 2025 | Motorcycle Market research

The transformation sweeping through the global motorcycle industry represents nothing less than a fundamental restructuring of power dynamics that have remained largely unchanged for half a century. What began two decades ago as a trickle of inexpensive, often...
Kawasaki’s Historic Triumph: Lessons from Overtaking Honda in the US Market

Kawasaki’s Historic Triumph: Lessons from Overtaking Honda in the US Market

by Francis Rozange | Oct 5, 2025 | Motorcycle Market research

The first half of 2025 will be remembered as a watershed moment in American motorcycle history. For the first time in decades, a new manufacturer has seized the crown in the United States market. Kawasaki, the storied Japanese performance brand known for its...
Beyond Range Anxiety: The Hidden Barriers to Electric Motorcycle Adoption in 2025

Beyond Range Anxiety: The Hidden Barriers to Electric Motorcycle Adoption in 2025

by Francis Rozange | Oct 5, 2025 | Motorcycle Market research

The electric motorcycle revolution has been promised for over a decade, yet despite impressive technological advances and growing environmental consciousness, adoption rates remain stubbornly low in most markets. While industry analysts and manufacturers often point...
The Trust Crisis in Automotive: Why the Industry Scored Lowest Among Consumer-Facing Sectors

The Trust Crisis in Automotive: Why the Industry Scored Lowest Among Consumer-Facing Sectors

by Francis Rozange | Oct 5, 2025 | Market Research

When the automotive industry received a Trust and Like Score of sixty-three in recent global research, marking it as the lowest-rated consumer-facing sector, the result sent ripples of concern through boardrooms across Detroit, Stuttgart, and Tokyo. This ranking...
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