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The Aftermarket Revolution: How Customization Culture Is Changing Manufacturer Strategies

The Aftermarket Revolution: How Customization Culture Is Changing Manufacturer Strategies

by Francis Rozange | May 7, 2025 | Uncategorized

A vibrant motorcycle workshop with mechanics installing custom parts on various vehicles. Several motorcycles in different stages of modification are visible, with digital design screens showing customization options in the background. The gleaming rows of identical...
The Future of Personal Watercraft: Navigating Innovation and Environmental Responsibility

The Future of Personal Watercraft: Navigating Innovation and Environmental Responsibility

by Francis Rozange | Dec 21, 2024 | Uncategorized

The Future of Personal Watercraft: Navigating Innovation and Environmental Responsibility Sustainable Propulsion Revolution The transformation of personal watercraft propulsion systems stands at a critical juncture, with CSM International’s latest automotive...
The Role of Experiential Marketing in the Motorcycle Industry

The Role of Experiential Marketing in the Motorcycle Industry

by Francis Rozange | Apr 19, 2024 | Uncategorized

Success Stories from CSM International’s Clients In today’s highly competitive and rapidly evolving motorcycle market, manufacturers are increasingly turning to experiential marketing as a way to build stronger connections with customers, generate buzz and...

Harnessing the Power of Online Surveys in Market Research

by Francis Rozange | Mar 7, 2024 | Uncategorized

In the ever-evolving landscape of market research, the rise of digital technologies has transformed the way data is collected and analyzed. Among the array of methodologies available, online surveys have emerged as a powerful and versatile tool, enabling researchers...
Gaining Valuable Insights Through Motorcycle Focus Groups

Gaining Valuable Insights Through Motorcycle Focus Groups

by Francis Rozange | Mar 7, 2024 | Motorcycle Market research, Uncategorized

For companies operating in the motorcycle industry, whether manufacturers developing new models or dealers looking to enhance the buying experience, understanding the mindset of their target consumers is paramount. Motorcycles inspire a level of passion and enthusiasm...
What is Conjoint Analysis?

What is Conjoint Analysis?

by Francis Rozange | Feb 29, 2024 | Automotive Market Research, Uncategorized

Conjoint analysis is a statistical technique used in market research to determine how people value different attributes (feature, function, benefits) of a product or service. This method involves presenting participants with a set of products or services (real or...
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