by Francis Rozange | Oct 5, 2025 | Automotive Market Research
The financial portrait of Generation Z reveals a striking contradiction that challenges conventional wisdom about consumer behavior and mobility patterns. This demographic cohort, born between 1997 and 2012, willingly spends hundreds and sometimes thousands of dollars...
by Francis Rozange | Oct 5, 2025 | Market Research
The automotive industry has long operated on a fundamental assumption that once won, customers would return generation after generation to the same manufacturers that earned their trust. Families identified themselves through their vehicle choices, passing down...
by Francis Rozange | Oct 5, 2025 | Motorcycle Market research
The motorcycle industry stands at a technological crossroads in 2025, as three of the world’s leading manufacturers have simultaneously unveiled automated transmission systems that fundamentally challenge the very essence of what many riders consider sacred...
by Francis Rozange | Oct 5, 2025 | Motorcycle Market research
The rumble of an engine and the open road have long defined motorcycling’s romantic appeal. Yet beneath the chrome and leather, a quiet revolution transforms how riders interact with their machines. The software-defined motorcycle represents more than adding...
by Francis Rozange | Oct 5, 2025 | Automotive Market Research
The automotive industry stands at a remarkable inflection point. While vehicle manufacturers have long relied on traditional market research methodologies to understand consumer preferences and buying behaviors, artificial intelligence has fundamentally altered the...
