by Francis Rozange | Dec 8, 2025 | Automotive Market Research
The conventional wisdom surrounding Generation Z and automobile consumption has been dominated by a narrative of inevitable decline, a story told through the lens of urban millennials abandoning car ownership for ride-sharing apps and bicycle lanes. Yet as the oldest...
by Francis Rozange | Dec 8, 2025 | Motorcycle Market research
The motorcycle industry stands at a pivotal juncture as a demographic transformation reshapes consumer markets in ways that challenge decades of conventional wisdom. Women now represent nearly one in five motorcycle owners in the United States, a remarkable increase...
by Francis Rozange | Dec 8, 2025 | Automotive Market Research
The automotive landscape has undergone a seismic transformation over the past two decades, with sport utility vehicles decisively claiming territory once dominated by traditional sedans. By 2025, the shift has become so pronounced that sedans now represent merely 18.4...
by Francis Rozange | Dec 8, 2025 | Market Research
The automotive industry stands at a pivotal crossroads in its understanding of electric vehicle adoption. For decades, manufacturers and researchers have relied on traditional demographic markers such as age, income, education level, and geographic location to predict...
by Francis Rozange | Dec 8, 2025 | Uncategorized
The motorcycle industry confronts an unprecedented demographic crisis that threatens to fundamentally reshape its economic foundations and cultural identity. Across developed markets in North America, Europe, and Japan, the median age of motorcycle owners has climbed...
