• Services
    • Motorcycle & Cars
    • Consumer Research
    • Business 2 Business
    • Shows & Motorsports events
    • Logistic Analysis
    • Online Research
    • Data Analysis
  • Conjoint analysis
  • Teams / Events
  • Blog
  • World Motor Racing Club App
  • 日本語
  • English
  • Services
    • Motorcycle & Cars
    • Consumer Research
    • Business 2 Business
    • Shows & Motorsports events
    • Logistic Analysis
    • Online Research
    • Data Analysis
  • Conjoint analysis
  • Teams / Events
  • Blog
  • World Motor Racing Club App
  • 日本語
  • English
Contact us
Urban mobility innovations in Europe: exploring opportunities for Japanese motorcycle manufacturers.

Urban mobility innovations in Europe: exploring opportunities for Japanese motorcycle manufacturers.

by Francis Rozange | Feb 8, 2026 | Motorcycle Market research

The European urban mobility landscape stands at an inflection point that Japanese motorcycle manufacturers cannot afford to ignore. While the continent’s two-wheeler market reached twenty-two billion dollars in 2024 and projects growth to over thirty billion by...
A Guide for Japanese Exporters on Navigating Automotive Regulatory Changes in Europe

A Guide for Japanese Exporters on Navigating Automotive Regulatory Changes in Europe

by Francis Rozange | Feb 8, 2026 | Market Research

The European automotive regulatory landscape has entered a period of unprecedented transformation that fundamentally reshapes market access requirements, compliance costs, and competitive dynamics for manufacturers exporting vehicles to the continent. Japanese...
Electric Two-Wheelers in Europe: Key Insights for Japanese Brands

Electric Two-Wheelers in Europe: Key Insights for Japanese Brands

by Francis Rozange | Feb 8, 2026 | Motorcycle Market research

The European electric two-wheeler market stands at a critical inflection point where explosive growth projections collide with stubborn consumer resistance, creating strategic puzzles that Japanese manufacturers must solve to avoid repeating their automotive...
Best Practices for Combining Qualitative and Quantitative Research for Japanese Automotive Brands in Europe

Best Practices for Combining Qualitative and Quantitative Research for Japanese Automotive Brands in Europe

by Francis Rozange | Feb 8, 2026 | Market Research

The European automotive landscape presents Japanese manufacturers with paradoxes that defy conventional market wisdom. Brands celebrated globally for reliability and engineering excellence find themselves struggling to connect with European consumers who increasingly...
How European buying habits are influencing the future of motorcycles and scooters

How European buying habits are influencing the future of motorcycles and scooters

by Francis Rozange | Feb 8, 2026 | Motorcycle Market research

The relationship between Europeans and their two-wheeled vehicles has entered a period of transformation more profound than any witnessed since the postwar motorcycle boom. Along the cobblestone streets of Amsterdam and through the congested arteries of Milan, a new...
« Older Entries
Next Entries »

Recent Posts

  • The Olfactory Dimension: Scent Architecture and the Psychology of Cabin Atmosphere
  • The Aftermarket and Ecosystem Economics: Lifecycle Extension and the Transformation of Post-Sale Value Creation
  • The Circular Transition: Closed-Loop Manufacturing and Consumer Reception of Recycled Automotive Materials
  • Thermal Comfort: Climate Systems and the Physiological Dimensions of Driving Satisfaction
  • The Accessibility Imperative: Universal Design and the Expansion of Inclusive Mobility Markets

autonomous technology Baby Boomers bespoke motorcycles community-driven development CSM international dealer satisfaction digital technology emissions standards environmental sustainability future of transport global mobility industry trends luxury market market analysis motorcycle sharing public transport racing culture rider protection safety concerns safety innovation