by Francis Rozange | Feb 21, 2026 | Market Research
When automakers map their strategies for Brazil’s automotive market, they overwhelmingly reach for the same conceptual toolkit: income deciles, household purchasing power, socioeconomic classes labeled A through E. This framework, developed in...
by Francis Rozange | Feb 20, 2026 | Market Research
The Factory Floor at the Center of the World There is no country on earth more consequentially positioned in the automotive industry right now than Mexico. Not because it builds the most cars – it does not. Not because its domestic consumers are the most...
by Francis Rozange | Feb 20, 2026 | Market Research
In the high-stakes boardrooms of global automotive conglomerates, there remains a persistent, expensive fallacy: the categorization of Latin America as a single, cohesive theater of operations. This tendency to aggregate disparate nations into a convenient...
by Francis Rozange | Feb 10, 2026 | Automotive Market Research
The human nose contains approximately four hundred olfactory receptors capable of discriminating between trillions of distinct molecular combinations, a sensory capability that evolution preserved despite the apparent dominance of vision in human navigation and...
by Francis Rozange | Feb 10, 2026 | Automotive Market Research
The transaction of vehicle purchase has traditionally marked the culmination of the manufacturer-consumer relationship, a terminal exchange after which the product passed into the autonomous custody of the owner, its subsequent maintenance and modification occurring...
