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The Complex Architecture of European Automotive Market Access

The Complex Architecture of European Automotive Market Access

by Francis Rozange | Nov 6, 2025 | Automotive Market Research, Market Research

The pathway for Japanese automotive exporters seeking to establish commercial presence within European markets has become progressively more elaborate and technically demanding over the past five years. What was once a relatively straightforward process of...
The Rise of Electric Two-Wheelers in Europe: What Japanese Brands Need to Know

The Rise of Electric Two-Wheelers in Europe: What Japanese Brands Need to Know

by Francis Rozange | Nov 6, 2025 | Electric Bicycles, Market Research

The Electric Two-Wheeler Revolution Reshaping European Urban Transport The European two-wheeler market stands at an inflection point where technological transformation, regulatory urgency, and urban mobility imperatives converge to fundamentally reshape transportation...
Sustainability in European Automotive Markets: Lessons for Japanese Companies

Sustainability in European Automotive Markets: Lessons for Japanese Companies

by Francis Rozange | Nov 6, 2025 | Automotive Market Research, Market Research

The European Sustainability Imperative Reshaping Global Automotive Strategy The European automotive market has become the world’s crucible for sustainability innovation, establishing standards and regulatory frameworks that now reverberate across global supply...
Integrating Qualitative and Quantitative Research: Best Practices for Japanese Automotive Brands in Europe

Integrating Qualitative and Quantitative Research: Best Practices for Japanese Automotive Brands in Europe

by Francis Rozange | Nov 6, 2025 | Automotive Market Research, Market Research

The automotive industry is experiencing profound transformation driven by technological disruption, shifting consumer expectations, and evolving regulatory environments that demand increasingly sophisticated understanding of market dynamics. Japanese automotive...
How European Consumer Behavior is Shaping the Future of Motorcycles and Scooters

How European Consumer Behavior is Shaping the Future of Motorcycles and Scooters

by Francis Rozange | Nov 6, 2025 | Motorcycle Market research

The transformation sweeping across Europe’s motorcycle and scooter landscape represents far more than a shift in transportation preferences. It signals a fundamental reimagining of urban mobility, driven by consumers whose expectations, values, and behaviors are...
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