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Deciphering Safety Perceptions in Autonomous Vehicle Development

Deciphering Safety Perceptions in Autonomous Vehicle Development

by Francis Rozange | Feb 27, 2025 | Automotive Market Research

The Safety Perception Gap The autonomous vehicle industry stands at a critical inflection point where technological capabilities and consumer trust intersect in complex ways. Recent comprehensive studies reveal a troubling disconnect: while engineering teams achieve...
Repositioning Automotive Dealerships for the Digital Consumer Journey

Repositioning Automotive Dealerships for the Digital Consumer Journey

by Francis Rozange | Feb 27, 2025 | Automotive Market Research

The gleaming showroom floor, once the crown jewel of automotive retail, no longer serves as the primary battleground where purchase decisions are made. Today’s automotive consumers arrive at dealerships armed with research, comparisons, and often a purchase...
Decoding Generational Shifts in Vehicle Ownership: From Possession to Experience

Decoding Generational Shifts in Vehicle Ownership: From Possession to Experience

by Francis Rozange | Feb 27, 2025 | Automotive Market Research

The gleaming showroom, the new car smell, the pride of ownership—traditional markers of automotive acquisition that have defined consumer behavior for decades are undergoing a profound transformation. Across global markets, younger generations are reconceptualizing...
Beyond Performance: The New Parameters of Luxury in Automotive Design

Beyond Performance: The New Parameters of Luxury in Automotive Design

by Francis Rozange | Feb 27, 2025 | Automotive Market Research

The concept of luxury in the automotive world has undergone a profound metamorphosis in recent years. Where once the definition was singularly focused on mechanical prowess, superior craftsmanship, and exclusivity through pricing, today’s luxury vehicle market...
The Rise of Premium Middleweight Motorcycles

The Rise of Premium Middleweight Motorcycles

by Francis Rozange | Nov 21, 2024 | Automotive Market Research

Price Point Strategy and Market Positioning The evolution of pricing strategies in the middleweight segment reveals complex market dynamics that extend far beyond simple cost considerations. CSM International’s comprehensive market research indicates a...

The Impact of 3D Printing on Automotive Prototyping and Production

by Francis Rozange | Sep 11, 2024 | Automotive Market Research

Revolutionizing the Automotive Industry: The Transformative Power of 3D Printing The automotive industry stands at the cusp of a manufacturing revolution, with 3D printing technology emerging as a game-changing force in both prototyping and production processes. This...
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