by Francis Rozange | Mar 30, 2026 | Automotive Market Research, Market Research
The sponsorship economy in motorsport is large, complex, and frequently misrepresented. The headline figures — multi-year title sponsorships valued in the hundreds of millions of dollars, naming rights deals that reshape how series and events are identified in public...
by Francis Rozange | Mar 30, 2026 | Automotive Market Research, Market Research
Asking who attends a motorsport event sounds like a simple question. It is not. The answer varies significantly by series, by geography, by event format, and by the specific moment in a sport’s commercial evolution at which the research is conducted. What...
by Francis Rozange | Mar 30, 2026 | Automotive Market Research, Market Research
Motorsport has long occupied a peculiar position in the global entertainment economy. It is simultaneously a sport, a technology showcase, a marketing platform, and a hospitality business — and its commercial architecture reflects all of those identities at once....
by Francis Rozange | Mar 2, 2026 | Market Research
By CSM International | csm-research.com The Same Technology, Radically Different Battles Latin America’s electric vehicle moment has arrived. By the end of 2024, the combined light electric vehicle fleet across Latin America and the Caribbean had reached 444,071...
by Francis Rozange | Feb 21, 2026 | Market Research
When automakers map their strategies for Brazil’s automotive market, they overwhelmingly reach for the same conceptual toolkit: income deciles, household purchasing power, socioeconomic classes labeled A through E. This framework, developed in...
by Francis Rozange | Feb 20, 2026 | Market Research
The Factory Floor at the Center of the World There is no country on earth more consequentially positioned in the automotive industry right now than Mexico. Not because it builds the most cars – it does not. Not because its domestic consumers are the most...
