by Francis Rozange | Mar 30, 2026 | Market Research, Automotive Market Research
Every mature sports industry eventually faces the same strategic question: are we replacing our audience? The committed fans who fill grandstands and drive broadcasting revenues today were once children encountering the sport for the first time, and the degree to...
by Francis Rozange | Mar 30, 2026 | Market Research, Automotive Market Research
The arrival of electric motorsport as a distinct competitive and commercial category has generated more analysis and commentary than almost any other recent development in the sport, yet much of that analysis has been conducted without the systematic consumer research...
by Francis Rozange | Mar 30, 2026 | Market Research, Automotive Market Research
Merchandise and licensing occupy a paradoxical position in motorsport’s commercial landscape. They represent one of the most visible and emotionally direct expressions of fan engagement — the decision to spend money on an item that identifies you publicly with a...
by Francis Rozange | Mar 30, 2026 | Market Research, Automotive Market Research
The geography of motorsport has changed more in the past twenty years than in the preceding half-century. A sport that was, for most of its competitive history, organized around a compact circuit of European and North American venues and audiences has become genuinely...
by Francis Rozange | Mar 30, 2026 | Market Research, Automotive Market Research
Among the many commercial layers that constitute the modern motorsport event, none has grown more rapidly or more profitably over the past two decades than premium hospitality. What began as a peripheral benefit — a way for title sponsors and team partners to...
by Francis Rozange | Mar 30, 2026 | Market Research, Automotive Market Research
The demography of motorsport fandom is simultaneously one of the most studied and one of the most misunderstood dimensions of the sport’s commercial profile. Industry publications regularly cite headline statistics about fan demographics — average age, gender...
