by Francis Rozange | Mar 7, 2024 | Motorcycle Market research, Uncategorized
For companies operating in the motorcycle industry, whether manufacturers developing new models or dealers looking to enhance the buying experience, understanding the mindset of their target consumers is paramount. Motorcycles inspire a level of passion and enthusiasm...
by Francis Rozange | Feb 29, 2024 | Automotive Market Research, Uncategorized
Conjoint analysis is a statistical technique used in market research to determine how people value different attributes (feature, function, benefits) of a product or service. This method involves presenting participants with a set of products or services (real or...
by Francis Rozange | Feb 29, 2024 | Uncategorized
C.S.M. International, established in 1991 in Milan, Italy, has evolved into a leading automotive market research company, particularly renowned for its expertise in motorcycle marketing research. With a rich history that began with founders Daniel Simon and Maria...
