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Automotive Market Research
The Fifty-Thousand-Dollar Car
The Fifty-Thousand-Dollar Car: America Answers Its Affordability Problem With Hybrids, Not Cheaper Vehicles

The Fifty-Thousand-Dollar Car: America Answers Its Affordability Problem With Hybrids, Not Cheaper Vehicles

The average new vehicle in the United States now sells for just over $50,000. Manufacturers are responding with hybrids and larger SUVs rather than cheaper cars, and the buyers left behind are crowding into an aging, costly used market.

Motorcycle Market research
The Ring Road Test
The Ring Road Test: Hanoi’s Slow Squeeze on Petrol Motorbikes, and What Asia’s Scooter Capitals Can Learn From It

The Ring Road Test: Hanoi’s Slow Squeeze on Petrol Motorbikes, and What Asia’s Scooter Capitals Can Learn From It

Vietnam ordered Hanoi to clear petrol motorbikes from its historic core by July 2026. What took effect was far narrower, and the gap between the two is arguably the most useful policy lesson in motorcycle Asia this year.

Electric BicyclesMotorcycle Market research
The Category Nobody Designed
The Category Nobody Designed: How the High-Speed Electric Motorbike Slipped Between the Bicycle and the Motorcycle, and Why Regulators Are Closing In

The Category Nobody Designed: How the High-Speed Electric Motorbike Slipped Between the Bicycle and the Motorcycle, and Why Regulators Are Closing In

Too fast to be a bicycle, too unregulated to be a motorcycle, the high-speed electric two-wheeler grew up in a legal gap and a borrowed sales channel. New York, California and Congress are now trying to define it, label it and control where it is sold.

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