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Generational Market Transformation: Why 76% of Millennials Are Redefining the RV Industry in 2025

Generational Market Transformation: Why 76% of Millennials Are Redefining the RV Industry in 2025

by Francis Rozange | Aug 26, 2025 | Recreational vehicles

The recreational vehicle industry stands at an unprecedented crossroads in 2025, witnessing a seismic demographic shift that challenges decades of conventional wisdom about who buys RVs and how they use them. While the stereotypical image of RV ownership once conjured...
Electric RV Revolution: Winnebago eRV2 vs Lightship L1 vs AC Future AI-THd – The 2025 Technology Battle

Electric RV Revolution: Winnebago eRV2 vs Lightship L1 vs AC Future AI-THd – The 2025 Technology Battle

by Francis Rozange | Aug 26, 2025 | Recreational vehicles

The recreational vehicle industry stands at an inflection point as electric powertrains finally arrive to challenge decades of fossil fuel dominance. While the broader automotive sector has witnessed rapid electrification, the RV market has remained largely tethered...
California’s ACT Regulation Disrupts Motorhome Industry: Supply Chain Crisis and Adaptation Strategies (2025)

California’s ACT Regulation Disrupts Motorhome Industry: Supply Chain Crisis and Adaptation Strategies (2025)

by Francis Rozange | Aug 26, 2025 | Recreational vehicles

The recreational vehicle industry faces its most dramatic regulatory upheaval in decades as California’s Advanced Clean Trucks regulation fundamentally reshapes the motorhome market. Starting January 2025, the ACT regulation creates what industry experts...
The Generational Research Challenge: Methodology Innovation for Multi-Generational Automotive Markets

The Generational Research Challenge: Methodology Innovation for Multi-Generational Automotive Markets

by Francis Rozange | Aug 25, 2025 | Automotive Market Research

The automotive industry stands at a crossroads where four distinct generations simultaneously shape market dynamics with unprecedented complexity. Baby Boomers, Generation X, Millennials, and Generation Z each bring fundamentally different values, purchasing...
Mapping the New Consumer Journey: Advanced Research Methodologies for Post-Pandemic Transportation Preferences

Mapping the New Consumer Journey: Advanced Research Methodologies for Post-Pandemic Transportation Preferences

by Francis Rozange | Aug 23, 2025 | Market Research

The global pandemic fundamentally altered how consumers perceive, evaluate, and choose transportation options. What emerged was not merely a temporary shift in preferences, but a complete recalibration of priorities that continues to shape mobility decisions years...
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