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Kawasaki’s Historic Triumph: Lessons from Overtaking Honda in the US Market

Kawasaki’s Historic Triumph: Lessons from Overtaking Honda in the US Market

by Francis Rozange | Oct 5, 2025 | Motorcycle Market research

The first half of 2025 will be remembered as a watershed moment in American motorcycle history. For the first time in decades, a new manufacturer has seized the crown in the United States market. Kawasaki, the storied Japanese performance brand known for its...
Beyond Range Anxiety: The Hidden Barriers to Electric Motorcycle Adoption in 2025

Beyond Range Anxiety: The Hidden Barriers to Electric Motorcycle Adoption in 2025

by Francis Rozange | Oct 5, 2025 | Motorcycle Market research

The electric motorcycle revolution has been promised for over a decade, yet despite impressive technological advances and growing environmental consciousness, adoption rates remain stubbornly low in most markets. While industry analysts and manufacturers often point...
The Trust Crisis in Automotive: Why the Industry Scored Lowest Among Consumer-Facing Sectors

The Trust Crisis in Automotive: Why the Industry Scored Lowest Among Consumer-Facing Sectors

by Francis Rozange | Oct 5, 2025 | Market Research

When the automotive industry received a Trust and Like Score of sixty-three in recent global research, marking it as the lowest-rated consumer-facing sector, the result sent ripples of concern through boardrooms across Detroit, Stuttgart, and Tokyo. This ranking...
Adventure Motorcycles: The Only Segment Still Growing in a Declining Market

Adventure Motorcycles: The Only Segment Still Growing in a Declining Market

by Francis Rozange | Oct 5, 2025 | Motorcycle Market research

The motorcycle industry finds itself in a peculiar position during 2025. While traditional segments crumble under economic pressure and shifting consumer preferences, one category continues its relentless ascent. Adventure motorcycles, those tall, versatile machines...
The Scooter Renaissance: Why Urban Mobility Is Driving the Fastest Growth in Two-Wheelers

The Scooter Renaissance: Why Urban Mobility Is Driving the Fastest Growth in Two-Wheelers

by Francis Rozange | Oct 5, 2025 | Motorcycle Market research

The streets of Bangkok, Mumbai, and Jakarta tell a story that automotive research teams worldwide are meticulously documenting. Between the honking cars and gridlocked intersections, a quiet revolution is unfolding on two wheels. Electric scooters weave through...
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