by Francis Rozange | Mar 30, 2026 | Market Research, Automotive Market Research
The sponsorship economy in motorsport is large, complex, and frequently misrepresented. The headline figures — multi-year title sponsorships valued in the hundreds of millions of dollars, naming rights deals that reshape how series and events are identified in public...
by Francis Rozange | Mar 30, 2026 | Market Research, Automotive Market Research
Asking who attends a motorsport event sounds like a simple question. It is not. The answer varies significantly by series, by geography, by event format, and by the specific moment in a sport’s commercial evolution at which the research is conducted. What...
by Francis Rozange | Mar 30, 2026 | Market Research, Automotive Market Research
Motorsport has long occupied a peculiar position in the global entertainment economy. It is simultaneously a sport, a technology showcase, a marketing platform, and a hospitality business — and its commercial architecture reflects all of those identities at once....
by Francis Rozange | Mar 2, 2026 | Automotive Market Research
The Market That Tells the Real Story Brazil’s automotive market narrative, as told through official statistics, is one of impressive recovery. New vehicle sales grew 13.9 percent in 2024, the fourth consecutive year of expansion, as the country’s economy...
by Francis Rozange | Mar 2, 2026 | Automotive Market Research
A Market Reborn In October 2025, vehicle sales in Colombia grew nearly 40 percent compared to the same month the previous year. By that point, total 2025 sales had already surpassed the entire 2024 result of 201,219 units by October alone, with the full year closing...
by Francis Rozange | Mar 2, 2026 | Automotive Market Research
By CSM International | csm-research.com A Transaction Unlike Any Other In most countries, buying a car is a financial transaction. In Argentina, it is an act of economic survival, a form of portfolio management, and in certain circumstances, a hedge against the...
