by Francis Rozange | Apr 23, 2026 | Market Research, Automotive Market Research
Two Currents Meet in Santiago: How Chile Built Latin America’s Largest Electric Bus Fleet While Sitting on the Lithium Triangle The Avenida That Changed an Industry’s Calendar On most weekday mornings in Santiago, the buses sliding down Avenida Libertador...
by Francis Rozange | Apr 23, 2026 | Market Research, Automotive Market Research
The Sugarcane Loyalty: How Brazil’s Flex-Fuel Architecture Quietly Slows the Country’s Electric Transition An Energy Identity Built Inside the Engine Block Brazil is the only country in the world where roughly nine in ten new cars rolling off domestic...
by Francis Rozange | Mar 30, 2026 | Market Research, Automotive Market Research
Every mature sports industry eventually faces the same strategic question: are we replacing our audience? The committed fans who fill grandstands and drive broadcasting revenues today were once children encountering the sport for the first time, and the degree to...
by Francis Rozange | Mar 30, 2026 | Market Research, Automotive Market Research
The arrival of electric motorsport as a distinct competitive and commercial category has generated more analysis and commentary than almost any other recent development in the sport, yet much of that analysis has been conducted without the systematic consumer research...
by Francis Rozange | Mar 30, 2026 | Market Research, Automotive Market Research
Merchandise and licensing occupy a paradoxical position in motorsport’s commercial landscape. They represent one of the most visible and emotionally direct expressions of fan engagement — the decision to spend money on an item that identifies you publicly with a...
by Francis Rozange | Mar 30, 2026 | Market Research, Automotive Market Research
The geography of motorsport has changed more in the past twenty years than in the preceding half-century. A sport that was, for most of its competitive history, organized around a compact circuit of European and North American venues and audiences has become genuinely...
