by Francis Rozange | Mar 30, 2026 | Market Research, Automotive Market Research
Motorsport has long occupied a peculiar position in the global entertainment economy. It is simultaneously a sport, a technology showcase, a marketing platform, and a hospitality business — and its commercial architecture reflects all of those identities at once....
by Francis Rozange | Mar 2, 2026 | Market Research
By CSM International | csm-research.com The Same Technology, Radically Different Battles Latin America’s electric vehicle moment has arrived. By the end of 2024, the combined light electric vehicle fleet across Latin America and the Caribbean had reached 444,071...
by Francis Rozange | Feb 21, 2026 | Market Research
When automakers map their strategies for Brazil’s automotive market, they overwhelmingly reach for the same conceptual toolkit: income deciles, household purchasing power, socioeconomic classes labeled A through E. This framework, developed in...
by Francis Rozange | Feb 20, 2026 | Market Research
The Factory Floor at the Center of the World There is no country on earth more consequentially positioned in the automotive industry right now than Mexico. Not because it builds the most cars – it does not. Not because its domestic consumers are the most...
by Francis Rozange | Feb 20, 2026 | Market Research
In the high-stakes boardrooms of global automotive conglomerates, there remains a persistent, expensive fallacy: the categorization of Latin America as a single, cohesive theater of operations. This tendency to aggregate disparate nations into a convenient...
by Francis Rozange | Feb 10, 2026 | Market Research
The subjective experience of thermal comfort within the vehicle cabin operates upon physiological principles that resist the simplistic logic of temperature dials and fan speeds, engaging complex interactions between skin receptors, metabolic heat production, and...
